Fractional GTM & Product Marketing that turns vision into revenue.
Sharper positioning, product launches, and sales enablement for founders and exec teams, so you can land ICP fit faster and scale smarter.
Engagement models
Positioning Foundations
3–4 weeks to align who you serve and why you win.
Founder/AE interviews & win/loss scan
ICP definition & segmentation
Messaging hierarchy & narrative
Sales narrative + one-pagers
Product Launch Acceleration
1–2 days/week to drive ongoing momentum.
Backlog & roadmap storytelling
Pricing/packaging experiments
Sales enablement & competitive
Analyst & launch calendar orchestration
Strategic Product Marketing Support
6–8 weeks to take a product or major feature to market.
Story, demo flow, and value proof
Site copy draft & core collateral
Channel plan & simple KPIs
Enablement session + talk track
Is a fractional consultant right for your team?
Sometimes you don’t need a full-time hire or an agency. You just need focused expertise to help your team move faster.
| Criteria | Fractional Consultant | Full-Time PMM | Agency |
|---|---|---|---|
| Cost | $6K–$12K/month, flexible | $150K–$180K/year + benefits | $20K+/month retainers |
| Speed | Kickoff in 1–2 weeks | 3–6 months hiring cycle | Varies, often slower onboarding |
| Expertise | Hands-on GTM + SaaS leadership | Depends on hire, ramp often required | Generalist team, not always SaaS-focused |
| Flexibility | Scale up/down with needs | Fixed role with limited flexibility | Rigid scope and change fees |
| Focus | Aligned to ICP, launches, revenue | Broader internal priorities | Shared across many clients |
About Me
Hi, I’m Lara! Having built and led product marketing through the growth of a SaaS company from $10M to $165M ARR, I’ve seen firsthand what it takes to position products clearly, launch successfully, and adapt go-to-market approaches as companies evolve. Now, my goal is to share those lessons and partner with teams looking to strengthen their messaging, streamline launches, and better enable their sales organizations.
Get in Touch
Every company’s growth story is different. Let’s connect and see how I can help you write the next chapter.